Retractable Banner Stands Blog
Trade show banners, custom banner printing, large format banners and more…
Font for Large Format Banners
Thanks to the advent of both the Internet and cheap, available word processing and graphic programs, typography has found itself in the strange position of being both rediscovered by a new generation, while also simultaneously being ignored by most as an art form altogether. While type in posters and advertisements used to be handled by experienced graphic designers, today anyone can design their own marketing materials and typography has been largely lost in the shuffle.
For the Web, where fonts are often displayed very small, it takes a backseat to simple legibility and ease of use. But on large format banners, your font becomes very important. Here’s some simple tips to make your font, and your graphics, look the best they can.
- Choose Typefaces Carefully: You may not be able to tell the difference between Arial and Helvetica with a glance, but many people can, especially when displayed on a large retractable banner stand. (Helvetica, by the way, is the way to go.) Also make sure you’re using print typefaces and not web typefaces like Calibri or Verdana.
- Use Bold Type for Titles: Draw attention to your graphics with bold text. Helvetica Bold or Black work great for large type, as does Trade Gothic and Futura Heavy.
- Space Type Evenly: One of the most frequently ignored elements of typography is the tracking, or space in between each letter in a word. Try to make these spaces even, and watch out for gaps created by awkward letter combinations.
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You can skip to the end and leave a response. Pinging is currently not allowed.Posted on: Wednesday, January 2nd, 2013 at 2:02 pm
Posted in: Banners, Large Format Banners
Tags: advertising, banner stands, Large Format Banners, trade show banners