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Using the Golden Ratio in Banners and Graphics

Since at least the 20th century, artists of all kinds have been using the golden ratio in their work. Although many believe the golden ratio has been employed by artists for millennia, from modern and contemporary art back through Medieval paintings and manuscripts to Greek architecture and even the Great Pyramids.

In essence, the golden ratio is merely a ratio that looks pleasing to the human eye whether it’s used on a painting canvas, in page design or in architecture. The number itself is found when the ratio of the sum of two quantities is equal to the ratio of the larger quantity to the smaller one. It would look like a+b over a is equal to a over b. The number itself, to the tenth decimal space, is 1.6180339887.

The golden ratio is used often in design, especially in congruence with the golden spiral, which breaks the smaller quantities down further using the golden ratio. These shapes attract the eye and allow it to follow a natural path on the page or screen. You can employ the golden ratio and golden scale in your own designs; it doesn’t have to be an exact science, but dividing your art on large format banners and portable banner stands in this way make for a more appealing visual message, attracting more viewers overall.

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Posted on: Friday, January 18th, 2013 at 10:38 am

Posted in: Banners, Graphics

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