Archive for the ‘Large Format Banners’ Category
Attract Customers Deep Into the Night with Backlit Displays
With many outdoor retractable banners, your advertising is only as effective as the sunlight is. Some time around dusk that bold, attention-grabbing advertisement in your shop window or on the sidewalk becomes less effective with each moment of the sun’s descent. By the time nighttime revelers are filling the streets around your business, the sign [...]
Sales Boosts with a Retractable Banner Stand
For a lot of businesses the key to success is hiring an expert sales staff. People with a clear understanding of how to sell are a vital resource for any company to tap into, and they can turn a business with no customers around with their grit and determination. Of course a vital part of [...]
Less Is More on Retractable Banners
All too often businesses attempt to ram as much information as possible on a retractable banner stand or billboard. While the impulse to provide consumers with as much information as possible is understandable, it can make an advertisement ineffective and convoluted. When designing a large format banner, you should communicate with as little info as [...]
How To Replicate a Screen-Printed Look Digitally
Last week we discussed photo editing for large format banners and how a well processed, level adjusted and color-corrected photo can draw much more attention and leave a lasting impression over raw, unedited and unfinished photos. If you aren’t using photos as much as you’re relying on type and graphics to convey your message, however, [...]
Photo Editing for Large Format Banners
If you’re trying to get attention on a busy trade show floor with a portable banner stand or simply want to make an attractive sign or poster for your office–showroom or retail environment–you want to display the best possible pictures. That means proper lighting, an attractive subject and a decent camera, sure, but much of [...]
Minimalism and De Stijl
Minimalism in art and design refers to the principal of reducing a subject down to only its necessary elements. It’s a practice that has existed since at least the mid-20th century, but gained popularity and a considerable following in the ’60s and ’70s. It’s even more popular today, as minimalist compositions (sometimes in name only) [...]
Advertise on Bus Shelters
Looking for out of the ordinary places to promote your business? Have you exhausted the usual channels of newspaper spots, park benches and billboards? Need something more than the retractable banner stands at the office? Why not try somewhere guaranteed to get noticed, located in high traffic areas where people naturally congregate? Bus shelters are [...]
Vehicle Wraps and Decals
For the office there are backlit signs; for the store there are posters and floor graphics; for the showroom there are large format banners, and for the tradeshow floor there are retractable banner stands. But how do you get your message out to the rest of the world? How do you get the word out [...]
Backlit Signs
Original televisions built with cathode ray tubes produced their own light, but as televisions switched over to liquid crystal displays, they needed to find another source of illumination to produce a visible image. The solution was backlighting, illuminating the LCD screen from the side or back of the display panel rather than the front. Backlights [...]
Font for Large Format Banners
Thanks to the advent of both the Internet and cheap, available word processing and graphic programs, typography has found itself in the strange position of being both rediscovered by a new generation, while also simultaneously being ignored by most as an art form altogether. While type in posters and advertisements used to be handled by [...]