Posts Tagged ‘advertising’
Know Your Type: Futura
Futura is a geometric sans-serif typeface designed by Paul Renner in 1927. Its dynamic, powerful forms have made it a favorite of not just designers, but also filmmakers like Stanley Kubrick and Wes Anderson, who has used Futura exclusively for the titles and credit sequences in all his live action films. Futura can even be [...]
Know Your Type: Helvetica Part II
Helvetica was originally developed under the name Neue Haas Grotesk in 1957 at the Haas Type Foundry of Münchenstein, Switzerland. Initially, typographer Max Miedinger created Neue Haas Grotesk to compete with Akzidenz-Grotesk, today an all but forgotten sans-serif that, at the time, was very popular–one of the first sans-serifs to be widely used. Miedinger wanted [...]
Know Your Type: Helvetica Part I
Few typefaces have become as ingrained with our society as Helvetica. If you know what to look for, you’ll see it almost everywhere. The New York Subway System uses Helvetica almost exclusively. Many U.S. street signs are set in Helvetica. So is U.S. currency. If you’re reading this post on an iPhone right now, your [...]
Distressed Graphics
Graphic design goes through a lot of trends, from the minimalism of the ’60s to the over-edited graphic flourishes of the ‘90s, but one trend that seems to be stubbornly staying put is the use of textures to artificially distressed print graphics. The distressed look became popular in the ‘80s, when the Do-It-Yourself ethos of [...]
Online Color Palette Generators
One of the most important aspects of printing and design for large format banners is color. Color schemes attract attention, get your message seen and remain memorable as a brand and identity to potential customers and clients. Choosing which colors you will use to represent your company is very important. You want something strong and [...]
Photo Editing for Large Format Banners
If you’re trying to get attention on a busy trade show floor with a portable banner stand or simply want to make an attractive sign or poster for your office–showroom or retail environment–you want to display the best possible pictures. That means proper lighting, an attractive subject and a decent camera, sure, but much of [...]
Advertise on Bus Shelters
Looking for out of the ordinary places to promote your business? Have you exhausted the usual channels of newspaper spots, park benches and billboards? Need something more than the retractable banner stands at the office? Why not try somewhere guaranteed to get noticed, located in high traffic areas where people naturally congregate? Bus shelters are [...]
Vehicle Wraps and Decals
For the office there are backlit signs; for the store there are posters and floor graphics; for the showroom there are large format banners, and for the tradeshow floor there are retractable banner stands. But how do you get your message out to the rest of the world? How do you get the word out [...]
Using the Golden Ratio in Banners and Graphics
Since at least the 20th century, artists of all kinds have been using the golden ratio in their work. Although many believe the golden ratio has been employed by artists for millennia, from modern and contemporary art back through Medieval paintings and manuscripts to Greek architecture and even the Great Pyramids. In essence, the golden [...]
Font for Large Format Banners
Thanks to the advent of both the Internet and cheap, available word processing and graphic programs, typography has found itself in the strange position of being both rediscovered by a new generation, while also simultaneously being ignored by most as an art form altogether. While type in posters and advertisements used to be handled by [...]