Banner printing costs have come down significantly in recent years. Many small printing shops have been brought down by the availability of inexpensive printing equipment for home use. Even businesses will often utilize home printers to create signage and other promotional materials.
These cost cutting methods can be helpful, but they end when it comes to large format banners. Anything bigger than a 12″ x 10″ print is going to require some professional printers to ensure quality. At Mega Format, we have gone out of our way to offer the kind of bottom up service those local printing houses once managed, at prices that capitalize on the efficiency and low overheads of Web business. Our staff can format a backlit sign or create the kind of banner that can get some great attention at a local event with lots of foot traffic.
If you are looking to load a retractable banner stand with a banner offering information on your services, we can provide a well made banner and the stand! The options available at our site are just the tip of the iceberg. Special orders and customized banners are a specialty of our business.
When your home printer is just not good enough, get in touch with us!
A few weeks ago we discussed the importance of creating holiday-themed backlit displays and other signage. The preparation for holidays is a necessity for retail business. Capitalizing on the seasonal buying habits of consumers is easier than you think, and it is not merely the province of the biggest businesses in the world. With the right message you can make a real impact on your bottom line.
If you ordered a backlit sign or other display, you are probably starting to become aware of the kind of quality return that investment can generate. If you didn’t make that purchase, you might well be kicking yourself in response to a less than optimal sales season. The best thing to do is stop kicking yourself and learn from your mistake.
Right now you can get a jump on preparation for Valentine’s Day, President’s Day, Mother’s Day, Father’s Day and a year’s worth of other holidays, each with its own opportunity for profit. The key is to let the market know that your product is right for a given holiday by addressing consumers directly in seasonally appropriate ways. Invest in a new backlit display for the holiday (or holidays) of your choice!
Retractable banner stands and a helpful, knowledgeable, and confident sales force can help a small or mid-size business capitalize on what psychologists and advertisers call “the foot in the door theory.” The idea behind this theory is that it will be easier to convince a person to make a larger action if you have already convinced him to agree to a smaller one. By adding a small, cheap action to the advertisement in your retractable banner stand, you can convince a customer to make a purchase.
A great way to see this theory in action is in kiosks that sell massaging devices or hand lotions in your local mall. By convincing a customers to allow them to use some complimentary hand lotion or sitting them down to demonstrate one of those handheld massagers, salespeople have a much better chance of making a sale. The customer is excited to be getting a freebie, and that positive feeling warms them as they enjoy the treat. Soon, they wonder if this product might be what their life needs. Around the holidays, you might also convince them to purchase your product for friends and family.
All you need to do is figure out the way to entice and get the word out with a retractable banner stand!
The holidays offer businesses of all kinds an opportunity to garner sales before final annual tallies are made. It is a great chance to generate interest when people are a little more willing to part with their hard earned money. Designing advertising signage around the holidays is a smart way to link your brand with the season of giving. Of course, everyone else in the marketplace is doing the same, so standing out is important.
Making a backlit sign, billboard, or other kind of advertisement that catches positive attention is easier said than done. While many of the biggest brands will call in expensive creative types to make something splashy, small and mid-size businesses are not so blessed with robust budgets. In an effort to make due with what resources you have, there are some pathways to recruiting high-quality work for only a little bit of money.
Today, colleges are turning out a lot of avid graphic designers who are looking for opportunities to work. You can find students at local colleges who are looking to gain experience and will do excellent work on a backlit display for a small business. Post ads on Craigslist to recruit inexpensive and innovative designers for your advertisements.
When designing advertisements, it is important to make whatever you are selling visually compelling. The options for making a beautiful retractable banner stand or backlit display have never been better. Yet somehow, even in our design-obsessed culture, many small and mid-sized businesses make the huge mistake of having signage that looks amateurish.
Using poorly produced photography or clunky overused stock photos is a recipe for a banner or backlit display that fails to sell your business as credible and valuable. Your assumption might be that it is better to get the word out in a clunky way than to not get the word out at all, but we would argue that anything worth doing is worth doing right. Even more importantly, portraying authority and professionalism is now easier than ever before.
With the advances in digital cameras and digital photo touch-up software, paired with ease of use and affordability, businesses have no excuse for an unprofessional presentation. For people trying to get the word out about a particular product, making that item visually compelling is also a necessity, not a luxury.
This is especially true for backlit signs and displays. These are made to be beautiful and capture attention. Their bright and bold nature, though, means work that doesn’t look good on the outset will look even worse when completed.
As business people, the idea of launching a product has always seemed important, but now, thanks to tech companies like Apple, launching a product is often bigger and more expensive than ever before. Creating a media presence like that for a new product, service, or store is not easy to do, especially on a small scale.
For a small or midsized business, you still need to launch new products and services, and you may just need to scale down and focus your efforts. With a well-placed backlit display, you can tell people in your area in simple terms what your new product is and what it does. In small communities word can travel fast, but the method of sending the message matters. You need something bold and clear for everyone to see and understand.
Using a backlit sign, or if you can handle, it a series of backlit signs, can be effective in helping you launch anything. The key is signs or displays that get people talking. Knowing what that entails is not an easy feat, but if you accomplish it, you and your business can open up to a wide audience.
Visit MegaFormat.net to learn how you can effectively get your message across.
The holidays are coming whether you and your business are ready or not. Though Halloween is still on the horizon, the time for purchasing a special holiday-themed backlit sign or display is now. No one wants to be the last store in the mall celebrating the holidays, and the cash it inevitably brings in. Instead, you want to make the most of the two biggest months of the year.
By designing a special holiday-themed backlit display, you are creating a more cheerful environment while reminding consumers that their holiday shopping clock has already begun. It is both aesthetically pleasing and effective marketing.
By simply plugging in your backlit sign, you both literally and figuratively brighten up your shop. As people file in to purchase items, they will be indelibly reminded that your shop is perfect for holiday shopping. Without any indication of the holiday season, you are offering customers a reprieve from the sense that purchasing gifts is a timely concern. Obviously that is bad for business.
This holiday season, invite customers to get their holiday shopping started early with your store. A backlit display is the best way to bring the spirit of the holidays to your shop.
Advertisers call it a “call to action.” It is the best way to know if your backlit sign is well placed and a great opportunity to generate much needed business for your company. By adding a deal with specific language or directive to customers, you can see just how far your signage is reaching while also bringing in customers ready to be wowed by your products and customer service.
A call to action can be a phrase that gets customers a discount, a phone number to call to make a reservation, or one of many variations of internet-based interaction. For example, posting on a Facebook wall or tweeting “at” your business can expand social presence. With each interaction you will know that your backlit sign or other display is effective.
If your sign is not generating these actions, you can rework your strategy until results happen. As a small or midsized business, there is always an emphasis on quantifiable results. With less capital on hand, it is important your advertising is generating sales to cover the cost of those efforts and expand your business.
Call to actions are the best way to measure the effectiveness of your campaign and know where to put more money in the future.
When you start a small business, some emphasis is simply about getting things going. As a result, signage can often be scrawled by hand and duct taped. The resulting feeling can leave customers feeling like your business is not serious, or at the very least, that you lack professionalism. Image and perception are certainly not everything in business, but they matter.
To make your business look a little more professional, a backlit sign can go a long way. If that seems a little bit too ambitious, there are other options. You can create vinyl banners with professional graphics, which can go a long way in portraying your business as a professional operation. Retractable banner stands with clear, high-quality text and graphics can make salespeople look a lot more reputable.
When it comes to business, as with anything else, you have to fake it until you make it. This means that appearances can turn to reality, but first you have to act like you belong there. With professionally made large format banners or signage from Mega Format, you can make a direct impact on consumers’ perceptions. The results are sure to make your business survive those early lean years with a little more comfort.
When you design backlit displays or other promotional materials, you are worrying about the look and what message you are expecting customers to glean from the advertisement. These displays and signs also must have a strategy for presenting that message. With advertisement, as with real estate, location is absolutely everything.
For many businesses this means lining up an attention-grabbing display right in the front display window of their store. For other businesses the strategy is to pick spots with more unique purpose.
In shopping centers, posting a backlit sign in another section of the mall can make a bold difference, driving foot traffic to your section by helpfully guiding customers there. On streets it is sometimes helpful to construct a display at the foot of your business’ parking lot or a block away with some information—”One Block to Savings!” for example.
While posting your backlit display in your window is sure to get some attention, these other avenues are good ways at bolstering your customer base. You reach new people by literally leaving your own store and drawing them in. Of course, in many cases you need permission from authorities to do so, but if you are building an ambitious campaign, it could be very worthwhile.