Choosing typefaces and fonts has taken on a strange air over the past few years. As graphic design becomes more user friendly and banner advertising surround us both in the print world and online, as well as in other areas, everyone seems to have opinions about their favorite typeface. For businesses employing poster printing services there is several things that should be considered prior to choosing their signage’s font. Here are a few:
- Legibility: The most important thing to consider when choosing a font prior to large format poster printing is whether that text is legible. This means the lettering needs to be bold and sized properly. It also means you need to know the range within which you want the text to be visible.
- Professionalism: There is a seemingly endless variety of fonts available. Some of them are, quite frankly, not good. Comic Sanz for example will only make your business look foolish. Choose something professional.
- Colors: Not to belabor the point but legibility is not just about the size and shape of your font. The background color and color of the text must compliment each other in a positive way.
- Modern vs. Classic: Choose a font that reflects the tone of your company. If your poster is pushing a forward looking bit of business technology find the font that looks like the future.
Designing your own posters and signage is not nearly as difficult as some would have you believe. That said, it is definitely understandable that between running a business and living your life you never learned the finer points of photo layouts and font adjustments. This is why there is a distinct benefit to keeping your store’s signage straight forward. With just a little bit of instruction you can layout some direct text, add a visually engaging photo, and send it of to a large format poster printing service.
Here three important things you should definitely pay attention to before you employ a poster printing service:
- Be Direct: The most important thing to remember with the basic layout is to keep your message direct. If there is a product you are attempting to highlight introduce the pertinent info in as few words as possible.
- No Blurry Pictures: Your cellphone can probably take a great poster worthy of being hung in your store. Do not settle on a blur or unfocused image.
- Legible Text: It is important that your text is legible. Too many business owners put white text on a yellow background to disastrous results. Do not be one of them!
If you are trying to decide on the right look for some signage or advertising materials the important thing is to find work that you will be proud of for a while. There is nothing worse for a business owner investing in signage than having to live with a poster you are unhappy with. When employing a poster printing service you should work hard to do something that looks good and defines your business.
The best way to assure that you will love your banner or sign is to co-opt the best work you see around you while smartly injecting your own business’s brand into the strategy and design. If you saw a recent poster for a blockbuster movie that caught your eye perhaps there is a font or layout you can borrow. If you saw an ad that incorporated their pricing in an informative but unobtrusive way you should go for it.
When employing a large poster printing service you need to have a clear idea of the goal of the items you are having printed. This is how you can get the most value out of your advertising dollar. It is also the best way to have signage that lasts.
A troubling trend in the world of retail signage is low resolution stock images or just images that are wholly inappropriate for the business in question. By simply foraging the Internet for the nearest available image many stores are spending lots of cash on professional poster printing service and getting signs that do them no favors in professionalizing their business. It is a shame because there is an easy solution to this issue.
Rather than using stock images culled from a Google image search you should create your graphics using your own photos. At this point digital cameras offer high resolution photography are fairly inexpensive. Even better many of our smart phones have the ability to take high resolution photographs themselves.
The mistakes being made on these in-store displays and signs can be quite embarrassing. Some of the more common mistakes are with food items. Local delis pay money to have signs printed with photos that are clearly Big Macs instead of their own, likely far more appetizing, burgers and sandwiches. In other cases I have seen people posting digital parodies of corporate logos instead of the actual logos themselves. Even worse many of these images themselves are low resolution giving them a fuzzy or pixelated look when printed largely. Before you employ poster printing service make sure your graphics are up to snuff.
A few weeks back we talked up the power of action oriented advertising. In that post we scraped the surface of the importance of generating real results from large format posters and other forms of physical advertising. Of course finding an action that a customer is willing to take is a bigger question than the basic importance of this kind of advertising.
In an effort to make our large format printing service more valuable to customers we are considering some of the actions you might ask consumers and prospective consumers to take. One great option is building an email list. By building an email list you will get a reserve of people you can reach out to during special offers. This is a great and inexpensive way to generate return business. Similarly asking consumers to find you on Facebook, Twitter, and other social media platforms is a good use of your posters and other ads.
By getting customers to take action online you will be obtaining information and a way to reach out in the future. It is one of the best ways to keep customers coming back and a fantastic combination of physical ads and digital marketing through the power of action oriented advertising.
When designing in-store displays and signage it is important to position things to move foot traffic towards products. For larger stores the best bet is detailed large format posters that inform consumers of exactly what they will find in each aisle. All of the biggest stores from Walgreen’s to Walmart do this with some effectiveness. Whether you are selling stationary or shoes keeping people informed and guiding them towards the products they want will ensure that no one rushes out of your store frustrated.
Creating this kind of detailed signage does not necessarily call for expert graphic designers. Instead adorn a simple solid color with your logo and keep the text of what is in a given aisle bold and direct. With the large format printing service offered by Mega Format you can simply upload these very basic graphics and receive posters large enough to direct your customers.
Not only do these informative large format posters make your customers’ lives easier, they also allow employees to get more done. Without having to guide guests through their whole shopping experience customers will feel more in control and employees can focus on customers that might need a little bit of extra assistance.
More than ever before companies and the consumers who patronize them are keyed into the very important world of branding. Finding the right message for an advertising campaign is no longer the only concern when even a small business begins ordering advertising materials. Now businesses must consider how best to advertise a product, promotion, or service while also asking if the material in question puts forward their brand identity.
For a small business before you start ordering large format banners announcing your business you should do some soul searching. What is your company and what does it hope to be in people’s lives? While branding is hardly an exact science it is important to start out on the right foot. You might need to recalibrate in future campaigns but you want to establish the broad strokes out of the gate.
Whether you are trying to be the friendly neighborhood store or the hippest cutting edge web start up, you need to establish that from the moment a customer sees your backlit display or store signage. The best way to do this is by creating clear goals and establishing an identity that you and everyone else involved can immediately get on the same page with.
Enticing consumers with an image is important. You want to make your product, store, or service enticing and inviting. This is often the only cause for a backlit display or other form of attention grabbing advertising.
The best ads though offer something a little different. With the promise of a “free gift” or some other incentive for coming into a store, logging on to a website, or making a phone call you are increasing your chances of people acting on your ad exponentially. This is called a “Call to Action” and it is one of the best ways to make those precious dollars spent advertising work for you and your business.
By directing customers to actually interact with your business you are deepening the impact of the advertisement. Seeing a retractable banner stand loaded with a beautiful banner is one thing, but once you have gone to a website or done something else that brand has made its way into your mind.
If you are investing in some displays or other advertising materials try putting a call to action. You will be surprised at the long lasting impact it will have on consumer’s familiarity with what you do and what you sell.
For small and mid sized businesses advertising is important but it is also a pricey digression from the day to day monetary needs of a running a company. While investing capital in items that help with branding purposes is a very worthwhile and often necessary expenditure managers should try and make items that are built to last.
To that end we are offering some tips on making your backlit displays and banners last a whole lot longer. These simple tips could leave you with an effective display or large format banner for years.
- Keep Things Concise: This is always good advice in advertising. Be economical and direct in your wording and your message will be built to last.
- Choose Timeless Images: People wearing the coolest clothes or using the latest technology could be dated by next month. By having more neutral models or images that are a little more timeless you will be investing in your ads reuse value.
- Promote the Big Picture: When trying to build an advertisement that can last a while it takes on a lot more importance. Details change day to day and year to year, broad strokes last a lifetime.
- Use the Same Look for All Ads: This kind of consistency is vital for building a brand, it also keeps graphic design time and spending down.
In 2013 a variety of major corporations altered sometimes iconic logos in the interest of updating their corporate identity. For some of these corporations the changes were very simple. A slight adjustment in font here, a little alteration in an image there. For other companies the changes fundamentally altered what the brand insignia looked like.
For small businesses logo changes are often a pricey consideration. As you alter the look of your logo you might need to order new awnings and signage as well as fundamentally change the look of your advertising materials. Still, a logo update can be great for catching people’s eyes and giving the impression of moving a long established business forward.
One thing that updating your logo will necessitate is designing new advertisements. Whether you have invested in backlit displays or if you merely have some retractable banner stands for trade shows. This is why updating a logo should not be taken lately by businesses who do not have a wealth of disposable income.
There is a good chance that your logo is just fine how it is and that you would be better to simply buy some more stylish advertising materials utilizing the older logo. In either case considering the best way to present your logo is always a smart move.