Carrying Your Trade Show Banners
Getting to and from trade shows can be very nerve wracking. You have a lot of tools to carry with you and a lot of things to remember. Did you remember to bring the double sided banner stand? How are you going to carry that pull up banner? Those are simple examples for simple set ups at trade shows. What if you have something more complicated like a trade show display counter? That could seem almost impossible to pick up and carry with you when you go to a trade show.
This isn’t the case, thankfully. The great trade show display counter folds flat! You don’t have to worry if it’s too wide to fit in the door because it’s so slim! It’s also very light. It’s lightweight nature and construction means that you don’t need to carry any extra tools with you to assemble it. It’s easy to do!
Perhaps the best part of taking such a really cool piece of display with you on the road is that it has a great, easy to handle carrying case. Just fling it over your shoulder and head out the door. Getting to the trade show doesn’t have to be hard!
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New Products for Trade Shows
Trade shows are getting more and more high tech. People are pulling out all the stops to get noticed. The traditional roll up banners and double sided banner stands, once new and innovative, are staples of the trade show floor. These once brand new products are competing with similar products being used by other companies at the same trade shows you are attending.
To really stand out at these events, you need to start being more innovative with the products you use to market yourself. One of the newest products being manufactured by Mega Format is a promotional counter. It’s a trade show table, banner, and large scale advertisement for your company all in one! This great new product will be one of the first of it’s kind on the trade show circuit so you’ll be sure to draw every eye in the place. It’s definitely a great little way to set yourself apart from the crowd.
Make sure when you’re using these great large scale banners that you’re making the most of it. Redesign your logo. Print a catchy slogan in a clear and easy-to-read manner. Make your company name prevalent and easy to read. This way the promotional counter will be able to do its job of bringing in new customers on the trade show with ease.
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Back to Basics
Sometimes we can get so bogged down with the trivial little details of a presentation that we forget why we started it in the first place. Taking a presentation or a booth to a trade fair can be exactly the same way. You can spend so many hours trying to center your logo on the pull up banner or getting exactly the right shade of cerulean for the custom banner printing deadline that you completely forget about the important parts of your presentation.
Think about it this way. Did you ever set up a lemonade stand when you were a kid? Chances are you did. If you had spend all of your hours worrying about the type of pitcher you were using or if you needed to use artificial sweetener instead of sugar, chances are you would begin to forget why you started this stand in the first place. It’s hot outside, there are people who are thirsty and want lemonade.
Similarly, you should try to remember the reason you’re going to this trade show. You have a good business model and a great plan. There are people out there who are going to want to utilize your business regardless of the shade of cerulean you use.
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Trade Show Promotional Counters
When you’re heading off to a trade show or business expo, you want people to be able to find you. You want your retractable banners and custom banner printing to catch their eye and draw them in. But banners can only do so much. If you want to really wow them why not give the trade show promotional counter a try?
You can use this wonderful little stand to promote your business and your products anywhere you go. Your logo or printed artwork seen and you get your merchandise or promotional items displayed at the same time.
It might seem like a lot to tote around with you but this whole thing folds flat and doesn’t need any tools for assembly or disassembling. You can lay out your business cards, display items, and promotional fare right on top of your own advertising! It’s like a double whammy! Not only do you get instant counter space but you also get shelving. Behind the counter you get two shelves for additional items or spare parts or business cards.
Because it comes with a fantastic carrying case and is so lightweight, you can take it anywhere. Set it up outside during street fairs or take it with you virtually anywhere you need to advertise! It’s a brilliant addition to any trade show plan.
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Large Format Banners For Outdoor Events
If you plan on having large, outdoor events that you want to draw crowds to there are a few key elements to consider. For one, you have the location of the event. Obviously this is dependent on a number of mitigating factors, from budget to simple availability. You likely want to find an open air space that is inviting, but chances are your options will be somewhat limited.
The second thing you will want to consider is getting exposure for your event. Whether it is an outdoor food-truck festival or an evening rock concert you are going to make your bones in foot traffic so while putting an ad in the local paper and having a Facebook event are good marketing maneuvers you are really going to want to have some large format banners driving passers by into your event.
The draw of large format banners is simple. They offer you the opportunity to drive people to your event simply by making it clear, in as few words as possible, what is going on. You would be surprised at the amount of people eager to check out a special event they might happen upon. It is a great way to grow your attendees cheaply.
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Pop Up Banners for Independent Theatre Productions
Business fronts and trade show floors all boast colorful, brightly designed pop up banners. They are great for advertising products, new specials, business logos, and other pertinent information. But not all businesses go to trade shows or have a store front. In fact, business that are considered “non-traditional” in this regard might not even have a permanent location at all!
Independent theatre is a huge market. How many youngsters make the trek to New York City each year to try and make it as an actor or actress? For every Broadway theatre there are dozens and dozens of small market, independently run theatre companies putting on performances somewhere in the city. They wouldn’t survive if no one came to see their shows so they need to market just as much, if not more, than a traditional business or store.
Pop up banners and retractable banner stands can market to a crowd where exactly the theatre space is. Since a lot of these productions take place in odd corners around the city, it can be hard to locate them. Bright banners listing the time, place, and show can mean a significant boost in attendance for these small, up and coming, theatre productions.
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Easy Assembly – Retractable Banner Stands
You might think that getting a great professional looking display takes a lot of hard work. You would be wrong. It’s actually as easy as just a few steps!
The retractable banner stand has three parts. One is the base which contains the second part, the banner on a roll. The third part is the actual stand. The stand comes with the ability to bend and fold so that it fits inside the carrying case. Here’s how you put it all together.
With the base on the floor you will see that there is a hole on one side of the top. This is where you will place the stand and therefore this denotes where the back of the banner will be. (Note: this is not the case for double sided banner stands.) The stand is usually connected with elastic running down the center of the tube. To assemble simply unfold and push together the sections of the stand. The height of your stand will determine how many sections there are. Be sure to push the pieces together firmly until they won’t slide together any more.
Place the bottom of the stand in the hole on the base and make sure it’s secure. Then pull up on the roller banner and attach it (usually via a hook) to the top of the stand.
Here’s a trick, if you’re short, attach the top of the banner to the stand before you place it in the hole.
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Visuals for Your Business: Pull Up Banners
It’s a known fact that humans respond very well to visual stimulation. It’s important, if you’re in business, to have a recognizable image that people will associate with a good experience and your business. Logos, images, colors, even shapes and fonts can be associated with your business.
It’s not just important to have these images or branding, it’s important to get them out into the community in an effective way. You can’t just put up a billboard or a banner in any old place. It’s almost as important to properly place your advertising as it is to have an effective visual in the first place.
The first thing you should do is go where the customers are. It’s probably not the best idea to advertise a new candy store with a large format banner outside of the dentist office. Try putting up pull up banners near schools, or at the local tutoring center. You want to advertise where the kids are.
It’s also a good idea to post a few large banners outside of your storefront. It’s good that people can find you and know exactly where you are. It’s also not a bad idea to advertise a little ways away from your business as well so people have time to decide to drop in!
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Double Sided Banner Stands for More Attention
When you’re at a trade show, it’s not often you get a choice as to where you’re going to set up shop. Some trade shows give you a great plan and layout and you get to choose a spot where you’d like to be. You obviously want to be in the middle where all the action is but you don’t want people to miss your sign if you set one up. Setting up a sign facing one direction is not good if you’re in the middle of the trade show floor. Regular pull up banners only face one way.
If you’re looking to get more foot traffic interested in your booth, you should consider double sided banner stands. This is great for people who are milling around the floor. People should be able to notice your booth no matter which direction they are coming from.
These aren’t just good for trade shows, however. If you’re looking to get more traffic for your storefront or physical location, a double sided banner stand is great to put out in the middle of the sidewalk! This way you can garner attention from both directions.
Getting noticed is exactly what you want at a trade show, make sure you get it!
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Make Presentations Pop
The pitch. It can be really rattling to present a new idea to a company, corporation, or investors. Making them see that your idea is a good one can take a great deal of persuasive skill. To get someone to get behind your idea, especially in an economy like the current one, can be difficult. So, why not make things a little easier on yourself?
People respond well to good information presented in an organized fashion. This would be a great time to use pull up banners or pop up displays. You can present graphs of projected sales, charts of increased productivity, or even a brand new logo or image for your company. Not only does this create a cohesive presentation that people will pay attention to, but it also looks very professional. People are more likely to take you seriously if you have a professional looking presentation.
Creating a new business, bringing new ideas to the table, or just simply trying to present a resolution to a problem can be nerve wracking. It's so simple to make it an easier process and take some of that stress off of you. Try it out at your next meeting or pitch; you won't regret it!
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