When you start a small business, some emphasis is simply about getting things going. As a result, signage can often be scrawled by hand and duct taped. The resulting feeling can leave customers feeling like your business is not serious, or at the very least, that you lack professionalism. Image and perception are certainly not everything in business, but they matter.
To make your business look a little more professional, a backlit sign can go a long way. If that seems a little bit too ambitious, there are other options. You can create vinyl banners with professional graphics, which can go a long way in portraying your business as a professional operation. Retractable banner stands with clear, high-quality text and graphics can make salespeople look a lot more reputable.
When it comes to business, as with anything else, you have to fake it until you make it. This means that appearances can turn to reality, but first you have to act like you belong there. With professionally made large format banners or signage from Mega Format, you can make a direct impact on consumers’ perceptions. The results are sure to make your business survive those early lean years with a little more comfort.
When you design backlit displays or other promotional materials, you are worrying about the look and what message you are expecting customers to glean from the advertisement. These displays and signs also must have a strategy for presenting that message. With advertisement, as with real estate, location is absolutely everything.
For many businesses this means lining up an attention-grabbing display right in the front display window of their store. For other businesses the strategy is to pick spots with more unique purpose.
In shopping centers, posting a backlit sign in another section of the mall can make a bold difference, driving foot traffic to your section by helpfully guiding customers there. On streets it is sometimes helpful to construct a display at the foot of your business’ parking lot or a block away with some information—”One Block to Savings!” for example.
While posting your backlit display in your window is sure to get some attention, these other avenues are good ways at bolstering your customer base. You reach new people by literally leaving your own store and drawing them in. Of course, in many cases you need permission from authorities to do so, but if you are building an ambitious campaign, it could be very worthwhile.
When designing a large format banner, or some other kind of display, image is important. Whatever you have chosen to make the focus of your ad, be it your product itself or something more abstract, it has to catch the eye of consumers who are used to filtering out advertising. The only thing that might be more important is making your display or sign’s text as impactful as the image.
Getting word out means delivering a message. Picking the right font for your text is going to make a huge difference. You want something stylish and in line with your brand, but you also want something that will pop off the display.
For many graphic designers, you can not do better than Helvetica. The font is big, bold and when rendered in the right color, impossible to ignore. People looking for something modern but perhaps a little more straightforward, the Arial font often has some allure. It is as close to a “standard” as you can get among modern fonts.
It is important to test the possibilities with graphic design before you actually make a backlit display or large banner. You want to get this right the first time, and testing different fonts is key.
Most of the time businesses purchase promotional materials like backlit displays in order to move product or acquire new customers. These efforts are often rewarded with great booms in profits and customers who are a wonderful renewable resource. Still, this is a limited view of the power of banners and other advertising materials’ ability to generate interest.
With the economy finally in a genuine recovery period, many businesses are opening up their doors and bringing in new staff. In this area, the old adage that you get what you put out into the world is the absolute truth. If you limit your recruitment of new talent to free postings on Craigslist, you are likely to get those kinds of employees. In contrast, if you set up a backlit sign at a trade show, you are more likely to attract the kind of top talent that helps business truly grow.
With a retractable banner stand or sharp looking display, you can make working for your company all the more appealing to prospective employees. The results will be smarter, more ambitious, and more well-rounded employees who are ready to grow with your company and vice versa. It is a winning opportunity to turn working with your company into a dream job.
Fall is a great time to get to know people in the business community. There is always some sort of mixer or convention to sign up for. Each of these offers the chance to network your way into a lot of new business. The key is being open to the experience and being able to sell what you and your company do.
The retractable banner stands available from Mega Format are designed specifically for this purpose. We want to shake hands and meet the people who matter to the future of our business. Having a well-designed visual representation of your company will convince those people that you might help them as well.
We know our trade show banners work because our staff uses them ourselves. When these retractable banner stands are set up at trade shows they get people’s attention, and our staff knows how to capitalize on that attention. Chances are, yours does too. You just need to give them the arsenal they need to make those moves happen. Your best first bet is one of these banners. They carry with them a sense of professionalism and credibility that can turn a sale in your favor before you even shake hands.
While all of the retractable banner stands and other advertising ephemera made by Mega Format is built to be durable, few of the items available to custom order from our site have quite the same resilience to the elements as our backlit signs and displays. These signs are expected to be outdoors and are made with materials that resist water damage in heavy rains and are installed to be resilient to higher than average winds.
If you are looking to set up a sign outside of your store, these backlit displays are perfect. While we cannot guarantee that hurricane force winds will not damage the item, we can assure you rain should not immediately affect the sign’s veneer.
Placing a sign made out of a cardboard stock or a lightweight plastic might be economical, but those items will not survive moderate rains or winds. For many businesses, signage can be the first thing you lose in a storm. This is why the investment in backlit displays is, in fact, a valuable contribution to your business.
If you are worried about the weather as we move into hurricane season and beyond to the winter, check out our backlit options for continued advertising value throughout.
Given the staggering price of electricity, you might be forgiven for pinching pennies when it comes to backlit displays. You might wonder just how much illuminating such an advertisement all day might cost you. Luckily the cost is negligible, especially when compared to items like air conditioning and complex P.O.S. systems that most stores currently operate on.
While you might still balk at even a slight increase to electric bills, the effectiveness of these ads are their salable feature, and that is undeniable. They work by making your business impossible to ignore to the average passerby. The profit potential of a high visibility backlit sign is hard to under estimate. Where your store might become just another blip along a sidewalk without the sign, with it the place becomes an inviting and vibrant opportunity to consumers.
A fresh backlit display will become even more of an asset as the sunsets occur earlier heading into the fall and winter. With less people out shopping, you do not want your store looking drab or dimly lit. If you do, consumers may assume you are closed or worse, out of business altogether.
Now is as good a time as any to invest in an engaging display for your business.
Choosing colors for your backlit display is something some business owners are a little too cavalier about. In the name of getting things done quickly, they fail to find the right fit for their specific business. Striking a tone with your color palate is important, but so too is making an impact. Subtlety is not the best move for people looking to bring in business.
Making an impact with a backlit sign or display is about bold, bright color choices. You want the illuminating elements of the display to come shooting out. However, to make the most of those bright colors you also need dark space to allow them to truly pop. This is the best way to design a display. Combine those smart color choices with a snappy clear text written in a bold font and you will have a heck of an advertisement on your hands.
People’s buying habits are driven by whim just as often as they are driven by purpose. This is why advertising works at all. With your backlit display beaming a specific message to all who pass by, you will be sure to bring in the right kind of consumers—excited, even eager to be sold your products.
For some people, our analog form of advertising runs counter to newer forms of advertising on the Internet. We could not disagree with this sentiment any more. Anyone with marketing sense will tell you that three keys to quality advertising on the Web, or anywhere else, are brevity, levity and repetition. Each of these things are best served by a smart campaign that pops up on your Facebook sidebar as well as on a backlit display as you walk through the mall.
Today we want to explore how each one of these elements can help your backlit sign and your web presence work better together for your business by breaking down each of those elements:
- Brevity: Getting tired of reading this? Whether you have the attention span to stick it through or not, a lot of other people simply do not. Your best bet is keeping things clear and tight. The briefer your pitch and the more direct, the more likely it is to land.
- Levity: “Make them laugh and you are winning,” is something salespeople worldwide agree on. If you can keep things brief and make some giggles, you are doing great work.
- Repetition: Simply by advertising both on the Web and in real life, you are doing this. Keep the message the same across platforms whether making a blog post or backlit sign and you will see results.
Some social psychologists have gone as far as to suggest that no one does anything without some sense of personal gain. While we would rather not except the absolutism of that statement, we do know that a call to action combined with some benefit is the best way to move feet from looking at your backlit display to shopping in your store.
This is why when designing a backlit display, a sign for a retractable banner stand, or really any form of advertisement offering a special deal, can make a huge difference. The promise of a percentage off or a free gift just for stopping in will give your products and salespeople just enough time to make a convincing pitch.
As anyone in business knows, sales are merely a numbers game. The more people you get to look in your shop, the more likely they are to make purchases. Your backlit display should be designed to draw dozens of people in, and your sales team is responsible for identifying who can be further sold.
Generating foot traffic with one of our many advertising options is easy. Generating a more engaged audience might require some ingenuity and some psychology. Consider offering a discount or a free gift for mentioning the sign or display just to see how powerful it is.