In 2013 a variety of major corporations altered sometimes iconic logos in the interest of updating their corporate identity. For some of these corporations the changes were very simple. A slight adjustment in font here, a little alteration in an image there. For other companies the changes fundamentally altered what the brand insignia looked like.
For small businesses logo changes are often a pricey consideration. As you alter the look of your logo you might need to order new awnings and signage as well as fundamentally change the look of your advertising materials. Still, a logo update can be great for catching people’s eyes and giving the impression of moving a long established business forward.
One thing that updating your logo will necessitate is designing new advertisements. Whether you have invested in backlit displays or if you merely have some retractable banner stands for trade shows. This is why updating a logo should not be taken lately by businesses who do not have a wealth of disposable income.
There is a good chance that your logo is just fine how it is and that you would be better to simply buy some more stylish advertising materials utilizing the older logo. In either case considering the best way to present your logo is always a smart move.
We have discussed planning for your 2104 advertising campaigns, and part of that is identifying seasonally necessary signage. One sign that might come in handy at this time of the year is a banner offering huge deals on your 2014 overstock. Bargain shoppers love searching for overstock sales, and the last week of December is the perfect time to capitalize on these bargain shoppers.
Clearing way for the newest stuff is often a hardship for companies. With some engaging signage like a descriptive backlit sign offering your biggest savings moving those units can be a lot easier. Pull-up banners are a good option for adorning certain aisles of your store with inviting signage promising the best savings of the year!
No matter what kind of deals you plan on putting out there this post-holiday season, having some informative signage can be very helpful. With a retractable banner stand, you can switch up your banners throughout the next year. Each season can bring its own savings and its own products to highlight. These banner stands are perfect for keeping your advertising printing costs consistent and making your store seasonally engaging no matter what season it might be.
As a small or mid-sized business owner, there is a good chance that you resent taking marching orders from others. It is a resentment worth holding on to. Your independence is the reason you opened your own business in the first place. That said, you should not let your resentment of authority become a commitment to flying by the seat of your pants.
Making a plan is important and when it comes to your annual advertising there should be a specific strategy in place. Room for flexibility is important, but having an idea of the funds you are going to expend in a particular area is vital for small business.
Our staff at Mega Format would love to help you stretch your advertising budget as far as possible. Backlit displays and other advertising products can be designed and purchased in advance of the year, so you can roll out your seasonal offerings in a timely fashion. Retractable banner stands can be purchased for the conferences and trade shows you intend to send sales staff to.
No matter what you do, be sure that you have a plan for rolling out products and services. Also, be sure that your budgets have been meticulously put together. It will make inevitable surprises and readjustments easier to handle.
Banner printing costs have come down significantly in recent years. Many small printing shops have been brought down by the availability of inexpensive printing equipment for home use. Even businesses will often utilize home printers to create signage and other promotional materials.
These cost cutting methods can be helpful, but they end when it comes to large format banners. Anything bigger than a 12″ x 10″ print is going to require some professional printers to ensure quality. At Mega Format, we have gone out of our way to offer the kind of bottom up service those local printing houses once managed, at prices that capitalize on the efficiency and low overheads of Web business. Our staff can format a backlit sign or create the kind of banner that can get some great attention at a local event with lots of foot traffic.
If you are looking to load a retractable banner stand with a banner offering information on your services, we can provide a well made banner and the stand! The options available at our site are just the tip of the iceberg. Special orders and customized banners are a specialty of our business.
When your home printer is just not good enough, get in touch with us!
A few weeks ago we discussed the importance of creating holiday-themed backlit displays and other signage. The preparation for holidays is a necessity for retail business. Capitalizing on the seasonal buying habits of consumers is easier than you think, and it is not merely the province of the biggest businesses in the world. With the right message you can make a real impact on your bottom line.
If you ordered a backlit sign or other display, you are probably starting to become aware of the kind of quality return that investment can generate. If you didn’t make that purchase, you might well be kicking yourself in response to a less than optimal sales season. The best thing to do is stop kicking yourself and learn from your mistake.
Right now you can get a jump on preparation for Valentine’s Day, President’s Day, Mother’s Day, Father’s Day and a year’s worth of other holidays, each with its own opportunity for profit. The key is to let the market know that your product is right for a given holiday by addressing consumers directly in seasonally appropriate ways. Invest in a new backlit display for the holiday (or holidays) of your choice!
Retractable banner stands and a helpful, knowledgeable, and confident sales force can help a small or mid-size business capitalize on what psychologists and advertisers call “the foot in the door theory.” The idea behind this theory is that it will be easier to convince a person to make a larger action if you have already convinced him to agree to a smaller one. By adding a small, cheap action to the advertisement in your retractable banner stand, you can convince a customer to make a purchase.
A great way to see this theory in action is in kiosks that sell massaging devices or hand lotions in your local mall. By convincing a customers to allow them to use some complimentary hand lotion or sitting them down to demonstrate one of those handheld massagers, salespeople have a much better chance of making a sale. The customer is excited to be getting a freebie, and that positive feeling warms them as they enjoy the treat. Soon, they wonder if this product might be what their life needs. Around the holidays, you might also convince them to purchase your product for friends and family.
All you need to do is figure out the way to entice and get the word out with a retractable banner stand!
The holidays offer businesses of all kinds an opportunity to garner sales before final annual tallies are made. It is a great chance to generate interest when people are a little more willing to part with their hard earned money. Designing advertising signage around the holidays is a smart way to link your brand with the season of giving. Of course, everyone else in the marketplace is doing the same, so standing out is important.
Making a backlit sign, billboard, or other kind of advertisement that catches positive attention is easier said than done. While many of the biggest brands will call in expensive creative types to make something splashy, small and mid-size businesses are not so blessed with robust budgets. In an effort to make due with what resources you have, there are some pathways to recruiting high-quality work for only a little bit of money.
Today, colleges are turning out a lot of avid graphic designers who are looking for opportunities to work. You can find students at local colleges who are looking to gain experience and will do excellent work on a backlit display for a small business. Post ads on Craigslist to recruit inexpensive and innovative designers for your advertisements.
When designing advertisements, it is important to make whatever you are selling visually compelling. The options for making a beautiful retractable banner stand or backlit display have never been better. Yet somehow, even in our design-obsessed culture, many small and mid-sized businesses make the huge mistake of having signage that looks amateurish.
Using poorly produced photography or clunky overused stock photos is a recipe for a banner or backlit display that fails to sell your business as credible and valuable. Your assumption might be that it is better to get the word out in a clunky way than to not get the word out at all, but we would argue that anything worth doing is worth doing right. Even more importantly, portraying authority and professionalism is now easier than ever before.
With the advances in digital cameras and digital photo touch-up software, paired with ease of use and affordability, businesses have no excuse for an unprofessional presentation. For people trying to get the word out about a particular product, making that item visually compelling is also a necessity, not a luxury.
This is especially true for backlit signs and displays. These are made to be beautiful and capture attention. Their bright and bold nature, though, means work that doesn’t look good on the outset will look even worse when completed.
As business people, the idea of launching a product has always seemed important, but now, thanks to tech companies like Apple, launching a product is often bigger and more expensive than ever before. Creating a media presence like that for a new product, service, or store is not easy to do, especially on a small scale.
For a small or midsized business, you still need to launch new products and services, and you may just need to scale down and focus your efforts. With a well-placed backlit display, you can tell people in your area in simple terms what your new product is and what it does. In small communities word can travel fast, but the method of sending the message matters. You need something bold and clear for everyone to see and understand.
Using a backlit sign, or if you can handle, it a series of backlit signs, can be effective in helping you launch anything. The key is signs or displays that get people talking. Knowing what that entails is not an easy feat, but if you accomplish it, you and your business can open up to a wide audience.
Visit MegaFormat.net to learn how you can effectively get your message across.
The holidays are coming whether you and your business are ready or not. Though Halloween is still on the horizon, the time for purchasing a special holiday-themed backlit sign or display is now. No one wants to be the last store in the mall celebrating the holidays, and the cash it inevitably brings in. Instead, you want to make the most of the two biggest months of the year.
By designing a special holiday-themed backlit display, you are creating a more cheerful environment while reminding consumers that their holiday shopping clock has already begun. It is both aesthetically pleasing and effective marketing.
By simply plugging in your backlit sign, you both literally and figuratively brighten up your shop. As people file in to purchase items, they will be indelibly reminded that your shop is perfect for holiday shopping. Without any indication of the holiday season, you are offering customers a reprieve from the sense that purchasing gifts is a timely concern. Obviously that is bad for business.
This holiday season, invite customers to get their holiday shopping started early with your store. A backlit display is the best way to bring the spirit of the holidays to your shop.